Will high price hike turn off UAE gold buyers?

May 7, 2016

Dubai-UAE (May 7)  Gold continued to command higher retail prices in  Dubai  on Tuesday, but jewellers are confident that the rally will not dampen consumer demand.

Fans of the precious metal normally flock the jewellery shops when global prices tumble, in order to score some bargains. The price of gold climbed to its highest level since  January 2015  during the weekend, hitting nearly  $1,300  an ounce.

 Karim Merchant  , CEO and managing director of  Pure Gold Jewellers  , said there's a likelihood that gold will continue to post further gains, given that the greenback is still weak and interest rates in  the United States  remain unchanged.

The price for 24-carat gold stood at Dh156.50 per gram as of  3pm on Tuesday  in  Dubai  , up 5 per cent from last week. Other gold pieces were also trading higher, with 22K retailing at Dh147 per gram, 21K at Dh140.25 and 18K at Dh120.25.

"This week, we expect further increases in gold prices considering a weaker dollar and US decision not to change interest rates. The gold is now benefitting from its reputation as a safe haven," said Merchant.

However, he pointed out that domestic demand for gold jewellery will hold up well and consumers will continue to open their wallets despite higher prices.

Customers buy gold jewellery even when the prices firm up, thinking they need to buy it before it goes up even further," said Merchant.

"In our experience, there has been no adverse impact on retail sales due to the current price increase."

The  UAE  has a huge market for gold jewellery, given that a significant proportion of the Asian expatriate population consider the precious yellow metal as a good store of value.

Last year, however, the overall demand for gold jewellery declined by three per cent as economic and socio-political factors led to marked declines across a number of markets during the course of the year, according to the  World Gold Council  . Demand in the  Middle East  region dropped by 5 per cent in the fourth quarter of 2015.

"Further falls in the price of oil and continued conflict across the region have fed through to declines in gold jewellery consumption. Declining tourist revenues were an added factor in the  UAE  ," the  World Gold Council  said.

 Source: KitcoNews

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