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An Alternative Inflation Index

September 9, 2004

I have long been a strong critic of the US government’s reporting of price inflation. I claim that the government statistics significantly understate the true inflation rate but I have not been able to back up my criticism with any real hard data due to the lack of an alternative inflation gauge. The lack of alternate data inspired me to create my own inflation index using price data from my own memory, the internet, old receipts, and old catalogs to see how it compares to the official inflation figure.

Inflation is a personal experience with a slightly different effect on each individual depending on his or her particular mix of consumption, locality, and ability to find a bargain. However, these differences tend to even out over time so the most effective measurement is over a long sample period. To construct the index, I recovered the average price for a variety of products and services from 1968 and compared them to the same item today.

1968 is an important year because it represents a transition from the stable prices of the previous decades to the Great Inflation years of the 1970s. Interest rates were just starting to rise above long-standing norms and prices were starting to take off. The international gold standard started unraveling in 1968 with introduction of a two-tiered gold price system that ultimately led to total abandonment of the gold standard several years later. 1968 represents the beginning of a series of price adjustments that pummeled the buying power of the US dollar.


The Inflation Index is an average of price components that is weighted and categorized in approximately the same manner as the official Consumer Price Index. Housing represents the largest component at 40% with other categories having lesser impact. The inflation rate is calculated as a price multiplier with a base year of 1968 which represents the number of 2004 dollars that are required to purchase what $1 bought in 1968. The annualized inflation rate is the equivalent average compounded yearly inflation rate over the 36 year period. Prices were selected to be representative of the times, not necessarily exact price quotes. To make the price comparison meaningful, index components were selected that are similar in function and quality in both time periods. No hedonic adjustments for quality changes have been made. Some prices were unique to my home state of Minnesota where national data was unavailable. Components were selected to be representative of that product or service category. Of course, much is excluded to keep the index simple.

Browse the Index components and if you are old enough to remember, ponder how prices have evolved over 36 years.

The Inflation Index


1968 Price

2004 Price













Average US Home Value





Non-Farm US Rent Index





Natural Gas retail per MCF





Electricity retail per KWH















Chevy 4-door Sedan base sticker










MTC Bus Fare















Loaf of Bread





½ Gallon of milk





Dozen large eggs





1lb bacon





1lb skinless wieners





Head iceberg lettuce





1lb red Alaska salmon





46oz Welch's grape drink





Large Snickers candy bar





McDonalds regular burger





McDonalds Big Mac





Cup of coffee





Vending machine Coke





Pack of Marlboro Cigarettes





Tap beer at “Ted’s Bar”















Men’s blue jeans





Men’s work boots





Dress Leather Belt





Nylon Lined Fall Jacket





Lined Winter Gloves















University of Minnesota cost per credit





Time Magazine cover price





Minneapolis Star daily newspaper















19” color television





Crosby Stills Nash Concert Ticket (1969)





Crosby Stills Nash Record Album (LP & CD)





MN Twins baseball general admission ticket





First-run movie ticket





Parker Bros Monopoly Game










Medical Care





Consumer Medical Expenditures Price Index





Medical Insurance Index










Other Goods&Services





Men's Haircut





Gibson Les Paul Standard electric guitar





GE 22’cu Refrigerator





Sears self-propelled rotary lawn mower





1 gallon latex paint





Sears Craftsman 15” floor drill press





9V transistor battery





First Class Postage Stamp





35mm Color Film 24exp





12" cast iron skillet










Average Price Multiplier





Annualized Inflation Rate





Official 1968 US CPI price multiplier





Annualized CPI inflation rate






*The Medical Insurance index was calculated from US Gross Personal Expenditures on

medical insurance premiums adjusted for population growth with a base year of 2004.


  • The government CPI (Consumer Price Index) numbers may understate the true annual inflation rate by over 1% over the long term. Because of compounding, a relatively small difference in the annual inflation rate can magnify prices greatly over long time periods. The CPI is a critical number that is used to calibrate a plethora of payment systems including Social Security, labor contracts, inflation-adjusted bonds, and general interest rates. Distortions in this number can cause major long-term dislocations and economic inefficiencies. The same methodology used by the CPI is also used to calculate real inflation-adjusted GDP which is commonly used to make important policy decisions. Understating the CPI results in overstating GDP and can lead to poor decision making throughout the economy.
  • The highest inflation sector is education. I used the University of Minnesota as a proxy for all US college education which seems to be pretty typical for state universities. I found no useful data on technical schools or private schools going back to 1968. I wish you lots of luck paying for junior’s college.
  • The second highest inflation sector is medical insurance. Health insurance premiums are rising rapidly and have done so for many years. This is a tricky measurement because many people do not have insurance or do not pay for the insurance they have. The Medical Care component of the index was calculated from two numbers representing personal medical expenditures and consumer insurance payments. The average of these two numbers seems to adequately represent medical inflation. Medical care is weighted in the CPI at 6% of total expenditures. This will probably be increased in the near future as medical coverage becomes a greater financial burden for the average citizen.
  • The lowest inflation sector is manufactured goods. The two widely-held theories for the lack of price inflation in manufactured goods are improved technology and foreign labor. For example, the Gibson Les Paul guitar has been continuously manufactured in the US since 1968. I chose this particular product because the 2004 model is exactly identical to the 1968 model yet costs 7.5 times as much. It is a true apples-to-apples comparison. The Korean-made Epiphone Les Paul is a high-quality copy that sells for $550 brand new, only slightly more than the 1968 price. It seems that Gibson has made little progress in cutting costs with technology and automation. The high cost of many other US-made products shows a similar pattern. The high inflation in battery prices shows that improved technology does not necessarily lead to lower prices. It looks like the primary force keeping manufactured goods cheap is foreign labor.
  • Gasoline is cheap but natural gas is dear. Gasoline in 2004 is selling at below the 1968 inflation-adjusted price when using the number. The recent price rise of gasoline represents a return-to-the-mean after years of being under priced. But natural gas for home heating and cooking is vastly more expensive than in 1968. Although gasoline and petroleum prices get the most attention, the real energy crisis is brewing in the critical natural gas sector.
  • Housing is the big kahuna. Housing is by far the most important component of the index. Average US housing prices are ten times what they were in 1968, almost double the official CPI rate. Those who compile the CPI are the same people who loudly proclaim that there is no housing bubble. Housing prices are not used in compiling the CPI. Instead, they use something called “Owners Equivalent Rent” in an attempt to calculate what the owner’s home should rent for. This is absurd because 70% of the US now lives in owner-occupied housing and they do not pay rent. The rent index listed above shows rent inflation at half of housing inflation so this dramatically affects the official CPI calculation. Owners Equivalent Rent includes an interest rate component to track payment affordability. I contend that this is also absurd. We do not adjust auto prices for interest rates even though most autos are purchased on long-term loans. To make the housing calculation meaningful, I split the housing component 70-30 between actual home pricing and rental to reflect the population proportion between homeowners and renters.
  • Blue Chip stocks have earned little. The Dow Jones Industrial Average gained about tenfold during the period between 1968 and 2004. Most of this capital gain was wiped out by the rise in prices. After paying tax on capital gains, an investor would have earned nothing but dividends in 36 years. The S&P 500 performed slightly better in capital gains but delivered less in dividends. In short, large cap stocks have performed only slightly better than inflation during this period.
  • There is a convergence of asset values. Blue chip stocks, gold, and national real estate have each inflated by almost exactly tenfold between 1968 and 2004. These assets have all varied wildly with respect to each other between those dates but have recently settled into the same relative valuation as in 1968. This convergence may be due to similar long-term interest rate conditions in the two periods. I suspect that this condition is temporary. Something is bound to change and tip the balance one way or another.


This index is composed of two snapshots in time 36 years apart. As such, this is a long-term measurement and does not necessarily apply to year-over-year comparisons. Much has happened to the relative pricing of the components during that period. Gas prices rose sharply and collapsed. Stock and gold prices went through bull and bear markets. Even real estate had several serious hiccups along the way. I find it extraordinary that real estate, stocks, and gold in 2004 are at the same relative valuations as they were in 1968 considering the wild ride in between. These are core asset markets whose value is determined by fundamental economic forces. This convergence leads me to believe that there is something unusual about this period in time.

A higher reported inflation rate has important consequences for the economy. Real growth rates and real living standards are calculated by taking raw (nominal) economic data and adjusting by the inflation rate. If we calculate the raw non-adjusted GDP growth from $880 billion in 1968 to $11450 billion in 2004, we get a nominal GDP growth factor of 13.01. Divided by the new inflation factor of 8.41 we get a real growth factor of only 1.54. During the period from 1968 to 2004 the US population grew from 200 million to 292 million, a factor of 1.46. Therefore real per-capita economic growth was essentially flat during this entire era using the updated inflation figure.

Let’s look at the data from the perspective of income growth. Total unadjusted US wages and salaries grew from $465 billion in 1968 to $5249 billion in 2004, a growth factor of 11.29. If we divide by the population growth factor of 1.48, we get a nominal per-capita wage growth of 7.62. This means that if we use the inflation rate, real aggregate personal income was negative during the last 36 years because prices rose faster than wages.

The aggregate per-capita income figures stated above apply to the population in general, both working and non-working. We now have a much greater percentage of the adult population working as shown by the civilian labor force which grew by a factor of 1.91. This means that per-worker income growth (real individual wages and salaries) is in decline. In fact real wages have dropped substantially using the new inflation calculation. This result validates the widespread belief that two incomes are now needed to provide a family with an adequate standard of living.

The chart below shows several core economic statistics when adjusted by both the official CPI rate and the rate. This chart should perhaps be titled “The US Economic Hall of Shame”. It shows that per-worker real wage growth has been negligible even when using the official CPI figure. The inflation figure shows that real wages have fallen substantially.

36 Years of Real US Economic Growth


Official CPI Rate Rate

Real Economic Growth (GDP)



Per Capita Real Economic Growth (GDP)



Per Worker Real Economic Growth (GDP)



Real Wages and Salaries Growth



Per Capita Real Wage Growth



Per Worker Real Wage Growth




The chart above is a big reason why the government would try to obscure the true dimensions of the inflation problem. Any widespread belief that inflation and economic growth are improperly reported would have dire consequences on the financial markets and the political environment. I believe that understating the inflation rate is a politically motivated policy that is in place to enable the government to continue to undermine the currency while buying votes through false economics.

Although necessarily limited in scope, the Inflation Index strongly implies that the official rate is too low. As a consequence, it also suggests that economic growth has been far more sluggish than the official figures show. This lack of growth is expressed in the burgeoning US total debt. We see exploding debt levels in every part of the economy as consumers, businesses, and governments struggle to maintain stability under the slow-motion collapse of their currency. The failure of average wages to keep up with inflation is further evidence of lackluster per-capita economic growth. This new inflation estimate also supports my intuition that blue chip stocks and real estate have performed only slightly better than real inflation over the last few decades and have added little to the wealth stock of Americans.

The Inflation Index shows how easy it is to “manufacture” an inflation rate. With the wide variety of different products showing wildly different inflation rates, I could have chosen a different mix of components or weighting to deliberately skew the inflation rate either up or down. The official CPI is a complex measurement of hundreds of products and services that are weighted according to a formula that “hedonically” adjusts prices to reflect quality improvements. Such a methodology is highly vulnerable to honest biases as well as deliberate falsification.

This inflation analysis paints a picture of the past that is far less vigorous than the general consensus. Because this is a long-term study, it does not necessarily mean that the future will be like the past. That depends on future events and decisions that are not yet made. I believe that more and more investors are coming to the conclusion that inflation is much higher than the official statistics. This will have important consequences for future inflation. If bond investors feel that they are not being adequately compensated for loss of purchasing power, then they will force interest rates higher. This will have the effect of reducing inflation and unfortunately also economic growth. The financial markets have a lot of power to influence the future course of inflation. It all depends upon the consensus perception of inflation reality. This article is an attempt to alter that perception.

The results shown here about inflation beg the question “Are other government economic statistics also faulty?” In an excellent report by Gillespie Research,  Walter J. Williams writes: “As a result of the systemic manipulations, if the GDP methodology of 1980 were applied to today's data, the second quarter's annualized inflation-adjusted GDP growth of 3.0% would be roughly three percent lower (effectively netting to zero percent or below). In like manner, current annual CPI inflation is understated by about 2.7% against the pre-Clinton CPI methodology (would be about 5.7%), and the unemployment rate is understated by about seven percent against its original design and what many people would consider to be actual unemployment (would be about 12.5%).”(link)Williams shows in his report how important economic statistics have been periodically restructured to meet the political needs of those in power. These revisions always make the numbers look more optimistic than reality. The tragedy is that politicians come and go but corrupted statistical methods remain in place long into the future. The net effect of these statistical manipulations is to gradually weaken the quality of reported statistics over time.

Good decision making by political and business leaders requires good information. As the quality of information declines, so does the quality of leadership. Critical decisions such as the proper level of interest rates, money supply, and cost-of-living adjustments are being made with faulty data that could lead us into crisis, if they have not done so already. It is of the utmost importance that the investment community puts pressure on the authorities to fix the flaws in their economic reporting. In this spirit, I invite readers and other analysts to compile their own Inflation Indices. Any readers who do perform this exercise are welcome to send their results to me. If I receive enough feedback, I will publish reader inflation statistics in future essays in an effort to continue this dialog and alert others about this problem.

I fervently hope that the next 36 years does not generate the same inflation as the last 36. Imagine a young adult planning for retirement with the burden of saving enough to make up for an eightfold increase in the cost of living while real wages keep dropping. If the huge inflation in education cost continues, how will new parents pay for their child’s education when college will cost five times what it does today? Investing under such conditions is extraordinarily difficult. Investors would have to assume significant risk to stay ahead of such massive inflation. Buy-and-hold is not an option. Investors would have to carefully assess intermediate-term trends and place capital accordingly. Few investors beat the averages and the averages just barely beat inflation over the very long term.

Special thanks to Jim Willie of the Hat Trick Letter for his assistance with this analysis.

George J. Paulos is Editor/Publisher of, a website devoted to wealth preservation and enhancement using alternative investing approaches including precious metals. He is also Associate Editor of The Gold Letter, a newsletter covering junior mining and natural resource stocks.


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CPI Inflation Calculator:

Price history of selected retail foods:

US Gasoline Price History:

US Retail Electricity Price History:

Natural Gas Price History:

US Average Home Prices:

Tenant non-farm Residential Rent Index

Consumer Medical Care and Insurance Price Indexes

US Aggregate Wages and Salaries:

US Nominal GDP:

US Labor Force:

US CPI Fact Sheet:

A Primer on Government Economic Reports by Gillespie Research:

Copyright 2004 George J. Paulos, All rights reserved.

The information contained herein is deemed reliable but no guarantee is made about its completeness or accuracy. The reader accepts this information on the condition that errors or omissions shall not be made the basis for any claim, demand or cause for action. Any statements non-factual in nature constitute only current opinions, which are subject to change. The author/publisher may or may not have a position in the securities and/or options relating thereto, & may make purchases and/or sales of these securities relating thereto from time to time in the open market or otherwise. Neither the information, nor opinions expressed, shall be construed as a solicitation to buy or sell any stock, futures or options contract mentioned herein. The author/publisher of this letter is not a qualified financial advisor & is not acting as such in this publication. Investors are urged to obtain the advice of a qualified financial & investment advisor before entering any financial transaction.

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