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Gold Investment In Switzerland Remains Very Popular

Executive & Research Director @ GoldCore
May 30, 2019
  • Investors in Switzerland like gold and it is the second most popular investment after property or real estate

  • 20% plan to invest in gold in the next 12 months

  • Almost two-thirds buy or invest in precious metals at their bank; fewer than one-in-ten buy gold online

by Alistair Hewitt of the World Gold Council

There’s no doubt about it: the Swiss like gold.

Switzerland has the second-highest per capita gold demand in the world, a significant over-the-counter gold trading market and is home to the some of the world’s largest, most technologically advanced gold refiners. And the Swiss central bank holds a lot of gold too – 1,040t all told – the eighth largest central bank gold holding in the world.

Now, courtesy of a research team at the University of St Gallen, we have insights into how Swiss investors think about gold and other precious metals. In April, the research team surveyed 2,300 adults from German-, French- and Italian-speaking regions. Standout stats include:

  • Almost two-thirds of those surveyed consider precious metals to be a “sensible” form of investing

  • One-fifth plan on investing in precious metals in the next 12 months

  • Almost two-thirds invest in precious metals at their bank; fewer than one-in-ten buy gold online

  • Wealthier respondents were more likely to own precious metals and were more likely to say they would buy precious metals in the next 12 months

  • Just shy of two-fifths cited “security” as being the reason for investing in precious metals

These insights resonate strongly with research we conducted in 2016 assessing the attitudes of 2,000 German retail investors and illustrate the shared affinity that German and Swiss investors have with gold. And, as an aside, it is interesting that Austria also features in the top ten countries when ranked by gold demand per person. While it is easy to focus on India and China – the world largest gold markets – Europe is home to three countries with significant per capita gold demand. You can find the full report on the University of St Gallen’s website here.

And you can find gold demand per capita data in our supply and demand statistics here.

What do Swiss investors think of gold? Access WGC Blog Here

Everything that you need to know about storing gold in Switzerland:

Essential Guide to Gold in Switzerland – Access GoldCore Guide Here

Swiss Gold Investment – Own Gold Coins (CGT Free in UK) Stored In Zurich With Six Months Free Storage

LBMA Gold Prices (USD, GBP & EUR – AM/ PM Fix)
29-May-19 1283.50 1281.65, 1016.02 1013.27 & 1151.04 1150.67
28-May-19 1283.90 1278.30, 1012.87 1008.20 & 1146.91 1142.29
27-May-19  UK Bank Holiday
24-May-19 1281.50 1282.50, 1011.36 1011.89 & 1145.92 1145.40
23-May-19 1275.95 1283.65, 1009.79 1015.37 & 1146.19 1152.46
22-May-19 1274.00 1273.80, 1005.44 1008.09 & 1141.12 1141.20
21-May-19 1276.00 1271.15, 1004.85   998.62 & 1144.19 1139.84
20-May-19 1275.25 1276.85, 1000.05 1003.22 & 1142.63 1143.42
17-May-19 1285.80 1280.80, 1007.55 1005.17 & 1152.08 1146.70


Mark O'Byrne is executive and research director of which he founded in 2003. GoldCore have become one of the leading gold brokers in the world and have over 4,000 clients in over 40 countries and with over $200 million in assets under management and storage.We offer mass affluent, HNW, UHNW and institutional investors including family offices, gold, silver, platinum and palladium bullion in London, Zurich, Singapore, Hong Kong, Dubai and Perth. 

The Incas thought gold represented the glory of their sun god and referred to the precious metal as “Tears of the Sun.”
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