Gold And Silver Forecast: Fundamentals Be Damned

Analyst, Author, and Owner of Kelsey's Gold Facts
October 18, 2019

precious metal coins

When speaking of gold and silver, analysts and investors are always happy to share their viewpoints on the fundamentals for the two metals. Lately, the list of fundamentals seems to be growing.

When someone mentions housing starts and gold in the same sentence, it is indicative that analysis has become suspect, and the resultant observations are likely to be of little or no value.

Inferring correlative activity between gold and a host of other non-related items, such as interest rates, social unrest, political turmoil, wars, existing home sales, retail sales, economic activity, etc., is confusing and unsupportable.

So-called fundamentals for gold are lumped into one big cauldron of boiling phrases and sayings. Investors can pick and choose whatever fundamental suits them.

Gold And Silver Fundamentals

The definition of the term fundamental (noun) is: a central or primary rule or principle on which something is based. As regards gold and silver, each of them has one basic fundamental: 

1) Gold is real money.

2) Silver is an industrial commodity.

Each of them has a secondary use that is similar to the primary fundamental of the other metal. Gold is real money, first and foremost, but it also has industrial applications. Silver is primarily an industrial commodity that has a secondary use as money.

The basic value of either gold or silver stems from its primary fundamental. This means that gold is valued for its role as real money and silver's primary value stems from its use in industry. And the primary fundamental for each metal will always be the same, even though there can be changes in the relative relationship of primary and secondary uses.

For example, lets say that gold's primary role as money accounts for 90% of its assumed value. The other 10% can be industrial uses, such as jewelry. If there is an increase in industrial demand for gold, as a result of increasing demand for its use in ornamentation and jewelry, the relative percentage in gold's total demand increases. In other words, a possible new allocation might be 85% for monetary use and 15% for industrial use.

What is important to note, however, is that the total demand for gold does not change. The increase in industrial demand for gold supplants the investment demand. Also, whatever changes occur in the relative percentages will never alter the balance of the two in a material way; or in a way that inverts the primary and secondary uses.

Primary demand for gold will always be for its use as money, and that value will always exceed any secondary applications in industry by a wide margin.

With silver, the example is similar, except that the industrial and monetary uses are reversed. Whatever changes or increases take place in silver's use as money will supplant industrial demand by a like percentage. As with gold, the increase in its secondary use and valuation will never override its primary use. Silver will always be valued primarily for its use in industry - not for its use as money.

Even if most investors and analysts understood these things (they don't), then they likely would ignore them. Why? Because they are boring.

Investors are fickle and price conscious. Most of them are not interested in value. They want to know when the price of something is going up, by how much, and why. The 'why' is mostly an after thought. Usually, 'why' enters the conversation after the price goes down, when it was expected to go up.

That is when investors and their advisors start talking a lot about fundamentals. Since the fundamentals they talk about don't apply to gold and silver, whatever logic they use is faulty because it is based on incorrect assumptions. This leads to unrealistic expectations.

Whatever negative news is in the headlines seems to be a reason to buy gold. A recent headline even proclaimed "bad news is good news for gold". Apparently, some investors are thinking and acting with that statement in mind. Unfortunately, simultaneous events do not prove correlation.

So how do we explain gold's price changes according to its fundamental above?

Gold Is Original Money

Gold is not just real money. It is original money. Gold was money before the US dollar. Its value is constant and unchanging. It is the ultimate store of value.

Gold is the measure of value for everything else. Everything else is assessed a value based on its price in gold - in grams, kilos, ounces, and fractional units of such.

This seems backwards to most of us because we are used to valuing things in terms of their price in dollars, or any other currency. But if we learn to understand it, we can better understand the following:

The rising price of gold in dollars does not mean that gold's value is increasing; it means that the value of the dollar is declining.

That brings us back to gold's only fundamental: gold is real money. Anything else is a substitute.


What we have said about gold, however, does not apply to silver. Silver is primarily an industrial commodity; and its price in dollars is mostly a reflection of its use in industry, rather than its use as money.

Slowdowns in economic activity lead to declines in industrial demand. This is reflected by lower prices for industrial commodities, like silver.

In fact, during every recession in the last fifty years (seven of them), the price of silver declined.

As far as silver's role as money is concerned, silver has not come close to replicating gold's increasing price over time.

The US dollar has lost somewhere between 98-99% of its purchasing power over the past one hundred years. Gold's price reflects that by its comparable increase of more than seventy-fold ($1485 divided by $20.67 = 71.8).

Another way to say this is that it costs seventy times more in dollars today to buy a roughly equivalent amount of goods and services as it did a century ago.

Silver's price has risen only thirteen-fold ($17.00 divided by $1.29) over the same one hundred years. In fact, in inflation-adjusted terms, silver is actually cheaper than it was one hundred years ago. That is hardly a testament to silver's value as an inflation hedge or its role as money.

When it is all said and done, most analysis available, about either gold or silver, is flawed and incorrect. It also has no historical precedent. The logic used is faulty because it is based on incorrect assumptions. All of this leads to unrealistic expectations.

The expectations for a moonshot price trajectory, for either gold or silver, are wishful thinking. And to the extent they occur, they will be accompanied by conditions that negate the expected positive benefits (also see: Gold's Not An Investment - You Won't Get Rich and Silver Fails Miserably To Meet Expectations)

Kelsey Williams has more than forty years experience in the financial services industry, including fourteen years as a full-service financial planner. His website, Kelsey's Gold Facts, contains self-authored articles written for the purpose of educating and informing others about gold within a historical context. In addition to gold, he writes about inflation and the Federal Reserve.


Kelsey Williams is available for private consultations, public speaking, and interviews at [email protected]

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